Evaluating the use of specialist clinical software and helping to shape the product roadmap

MCG helped a technology provider evaluate real-world software use and identify AI integration opportunities—delivering strategic clinical insights to inform future innovation.

Situation

An established technology provider sought to explore opportunities for advancing their subspecialty software by integrating AI. They needed expert clinical insight to assess the software’s real-world application and identify areas where AI could enhance its effectiveness for healthcare professionals.

Task

The company required:

Clinical evaluation to assess how the software was being used in practice.

AI integration opportunities to enhance service delivery and patient outcomes.

Strategic recommendations to inform their product roadmap and future innovation.

Solution

Medical Consulting Group partnered with the provider, leveraging our internal clinical specialists and consulting external subspecialty clinicians to conduct a comprehensive analysis of the software’s clinical and operational use. This evaluation identified key areas for AI-driven improvements, which were compiled into a detailed, data-driven report with strategic recommendations for expansion.

Impact

The client received clear, actionable insights to refine their product roadmap and drive future innovation. By bridging clinical expertise and technological advancement, we equipped them with the knowledge needed to integrate AI effectively, ensuring their software remained at the forefront of subspecialty healthcare.