Advisory

Clinical & Commercial Advice

Our experienced clinicians and advisors provide high-level guidance tailored to each client’s specific needs.

We have extensive experience working as Clinical Leads, Chief Medical Officers, and Clinical Advisors in healthtech, and have held leadership, consultancy, and advisory positions working across strategic, operational, and commercial matters in the health and biotech sectors.

Rapid clinical insights to meet your requirements

We provide flexible, tailored solutions that allow clients to quickly begin work on projects requiring immediate clinical expertise.

Our clinical advisory services are particularly valuable for clients who are considering whether to establish a full clinical team in the future or have fluctuating clinical needs over time. This adaptability ensures that our clients receive the right level of support when they need it most.

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Commercial ADVISORY

Strategic and Commercial Advice

At MCG, we offer bespoke consulting and advisory services tailored to the needs of health and biotech clients.

Commercialisation of
early-stage businesses

Market feasibility studies

In-depth route-to-market
analysis

By leveraging our expertise, we help businesses navigate the complexities of market access, ensuring they have the right strategies in place to enter and thrive in competitive markets.

Clinical pathway mapping

Commercial pathway mapping

Market access reports

Market feasibility studies

Financial modelling solutions

Our clinical advisory services are particularly valuable for clients who are considering whether to establish a full clinical team in the future or have fluctuating clinical needs over time. This adaptability ensures that our clients receive the right level of support when they need it most.

Speak to our team

CASE STUDIES

Refining an AI Screening Tool Through Multidisciplinary Insights

MCG ran 5 focus groups with 15 primary care staff—GPs, nurses, admin, and receptionists—to assess how an AI screening tool fits into patient interactions. Insights across roles and settings helped the client refine their product and market approach.

Finding the Perfect Chief Medical Officer for a Growing Healthtech Startup

After months of searching, a personalised healthcare startup hired a CMO within a month with MCG’s help. We refined the brief, identified key traits, and used our network to find a GP with lifestyle medicine and startup experience - a perfect fit.

Validating Market Fit: Improving Communication Between Primary and Secondary Care in the UK

MCG connected a European Series B healthtech startup with 10 specialist consultants in two weeks, helping them evaluate clinical communication gaps and market opportunities for their UK expansion.

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