Overview
We ran a project to provide 15 members of the primary care MDT (GPs, nurse practitioners, HCAs, administrators and receptionists) who handle patient information to test how an AI screening tool could be used on common patient interactions. This was done through 5, 90 minute focus groups, with participants spending time exploring the product before the session.
The huge advantage of this set up is that the participants highlighted the differences in care delivery in different primary care settings (rural v urban, small v large practices) and allowed different members of the MDT to highlight the parts of the patient journey that other members were not aware of, giving valuable insights to our client.
Situation
An established NHS IT supplier to the primary care sector was looking to establish a new product line on top of their existing solution. More specifically trying to understand how an AI screening tool could be used on common patient interaction.
Task
The startup wanted a representative view of the entire multi-disciplnary team and required input from doctors, nurses, administrators and receptionists. It was important to them that they obtain the views of those who handle patient information.
Solution
We organised five 90 minute focus groups for the company, with participants spending time exploring the product before attending the session to ensure they understood the product.
We included the full multidisciplinary team as requested from different GP practices to ensure suitable representation.
Impact
The huge advantage of this set up is that the participants highlighted the differences in care delivery in different primary care settings (rural v urban, small v large practices) and allowed different members of the MDT to highlight the parts of the patient journey that other members were not aware of, giving valuable insights to our client.
They went on to refine their product according to the feedback received and could crystallise their pitch accordingly.