This guide demystifies how HealthTech innovators can present strong economic arguments for NHS adoption by conducting Budget Impact Analyses (BIA) and Cost-Effectiveness Analyses (CEA).
It explains the role of these tools in NHS decision-making, particularly for reimbursement and procurement, and offers a structured approach aligned with NICE guidelines.
The content positions BIA as essential for showing financial feasibility, while CEA helps demonstrate long-term value for money.
What this carousel covers
Definitions and differences between BIA and CEA, and when to use each
The five-step process for conducting a BIA: identifying the population, defining the time horizon, estimating costs, analysing treatment mix, and reporting results
Key factors like uptake assumptions, condition-related costs, and health system features that influence outcomes
Tools and resources, including the NICE BIA template and examples from published evaluations
Key takeaways
BIAs help NHS buyers understand what your product will cost them in the short-to-mid term, while CEAs address whether it’s worth it long-term
Presenting results in simple, clear terms—ideally using tools like cost calculators—makes your case easier to act on
Assumptions around patient numbers, pathway changes, and cost avoidance need to be grounded in NHS-specific data
Done right, economic evaluations speak the language of procurement teams and dramatically increase your product’s chance of success
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