12
min read

⚙️How to promote clinical adoption for health technologies

A practical framework to support clinical adoption of HealthTech products through effective change management.
Published on
April 25, 2025

Summary

  • This guide introduces a structured approach to driving adoption of digital health solutions in clinical settings, focusing on change management principles rather than just product training.
  • It highlights how resistance to change is common in healthcare environments and shows how engaging stakeholders, building a clear case for change, and offering hands-on support can improve uptake.
  • Innovators are encouraged to think beyond launch, considering the emotional, operational, and relational aspects of change that affect frontline teams.

What this carousel covers

  • Core pillars of clinical adoption: the case for change, stakeholder engagement, resistance management, and knowledge sharing
  • Tactics for identifying key stakeholders, facilitating communication, and co-creating rollout plans
  • How to manage resistance with empathy by exploring root causes such as fear, fatigue, or lack of clarity
  • The role of peer-to-peer learning and customer case studies in building trust and momentum

Key takeaways

  • Successful adoption is not just about product functionality—it’s about building trust, listening, and reducing friction for end users
  • Don’t underestimate resistance—proactively engage detractors and support them through tailored conversations and reassurance
  • Collect and share stories of success through case studies and peer networks to make your solution feel credible and relevant
  • Be a partner, not a vendor—offering strategic and operational support builds goodwill and increases long-term retention
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